Hi! I'm Sofia. I usually write about building startups and the problem space I'm working on.

I’m currently building Collie. A tool that helps engineering teams stay calm and focused for longer. Previously I built EnjoyHQ, a research tool that allows UX researchers and product teams to learn from customers faster. UserZoom acquired EnjoyHQ in 2021.

I’m also finishing an MSc in Applied Neuroscience, and I'm deeply interested in how our understanding of the brain shapes the future of work and redefines productivity.

In my spare time, I like learning new skateboarding tricks. I also like swearing in meetings.